Over the past few years, I’ve seen so much change in the PR industry. We’re no longer just talking to reporters about our clients. It’s all about strategy, identifying influencers and developing brand advocates. Social media is continuing to change the way we work (Pinterest, anyone?) and PR agencies are constantly evolving.
I’m starting this site as a resource for anyone with an interest in learning how to secure positive media coverage for their company on a consistent basis–for free.
The PR industry’s dirty little secret is that you don’t always need us. Reporters often would rather work with you. If you have the time, you can easily connect directly with reporters and build relationships yourself.
Send me your questions at firstname.lastname@example.org. I’m here to help!